The British Airways online homepage has been redesigned, the company says, to make it easier to use and navigate, as well as making it more inviting and accessible to customers.
Andy Newman, British Airways’ ba.com manager, said that first impressions counted.
“Ease of use is a key principle we bring to all our digital channels, so we’ve developed a new easier way of navigating around ba.com,” he said.
“We’ve started with the homepage and will continue to unveil the new look across ba.com as part of our continued investment in customer-focused digital channels.”
The last time major design changes were made to ba.com was in 2005. A lowest fares feature also enables customers to choose when to fly to destinations around the world, by searching for the lowest available fares.
All Aviation NEWS
By
Maani Sharma [ MBA Aviation ]
Manager Aviation NEWS Project
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